The "Live Great" programme is a
reflection of the life insurance industry's new way of doing business --
helping customers live healthier, longer and better.
The industry stresses that while life insurance is important, it can never replace the love of loved ones.
Great Eastern Holdings Group chief executive officer Chris Wei said the programme was to show customers from Singapore and Malaysia that it is not only an insurance company, but an organisation which cares for its customers.
"We embarked on our There Will Never Be Another You campaign in tandem with the health programme to stress this point," said Wei.
"Our commercial on YouTube attracted 150,000 views, and our Facebook page attracted 30,000 'likes' within two months," he added.
For exclusive privileges, Great Eastern customers will be eligible to join the Live Great loyalty programme to enjoy exclusive health and wellness benefits at over 700 participating partner establishments across Southeast Asia.
Source: New Straights Times
The industry stresses that while life insurance is important, it can never replace the love of loved ones.
Great Eastern Holdings Group chief executive officer Chris Wei said the programme was to show customers from Singapore and Malaysia that it is not only an insurance company, but an organisation which cares for its customers.
"We embarked on our There Will Never Be Another You campaign in tandem with the health programme to stress this point," said Wei.
"Our commercial on YouTube attracted 150,000 views, and our Facebook page attracted 30,000 'likes' within two months," he added.
For exclusive privileges, Great Eastern customers will be eligible to join the Live Great loyalty programme to enjoy exclusive health and wellness benefits at over 700 participating partner establishments across Southeast Asia.
Source: New Straights Times
