Source: Today Online
SINGAPORE
- AIA Singapore wants you to make a change, one online pledge at a time. Its Facebook
page and Living It Fully Everyday (L.I.F.E.) Facebook app, launched officially
on April 28, are part of the insurance company's digital initiative to engage
families.
Instead of relying on traditional hard-sell models, AIA Singapore is aiming to
take a different approach by building online relationships with potential
customers first. The L.I.F.E. initiative is an interactive competition that
encourages people to make personal pledges to improve their lifestyles. For
example, if you have always wanted to spend more time with your family or learn
a new language, submitting your pledge on L.I.F.E. may be that first step to
making a change.
Fans of AIA Singapore's Facebook page can get involved by encouraging others or
voting for their favourite pledge. The 10 most inspiring pledges will win
prizes at the end of the competition on July 17.
