Great Eastern launches first health and wellness programme
SINGAPORE: Great Eastern
said its Live Great programme launched Monday is the first integrated health
and wellness programme by an insurance company in the region.
Chief executive
Chris Wei described the package as a "game
changer" for the Singapore-listed insurance unit of OCBC.
"We have gone
beyond the traditional role of an insurance company," Mr Wei said in a
statement, referring to Great Eastern's aim to help customers live better,
healthier and longer lives.
"I am
confident the programme will enable us to not only deliver a unique customer
experience but also enable us to better engage our four million customers
everyday," he said.
The 'Live Great'
programme consists of five components: wellness tools, health tips, mobile
apps, workshop & events, and exclusive privileges.
It also utilises
social media and technology in an integrated approach to life insurance.
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Chief executive
Chris Wei described the package as a "game
changer" for the Singapore-listed insurance unit of OCBC.