LIVE GREAT FOOD BLOG Great Eastern is actively promoting their new Health and Wellness initiative, the latest step being the Food blog which discusses health benefits of various foods.( http://livegreatfoodblog.com/ )
Having started almost a month ago, this has not however generated much engagement from the online community. The number of comments per post averages less then 1, despite the fact that Great Eastern has invested in a semi dedicated staffer having to post on the blog at least once a day.
This raises an interesting question, do insurance companies in general have what it takes to engage customers? Or do customers perhaps have a negative stigma of insurance companies and given a choice would try to stay away from having a conversation with insurers. If that's the case it might take more than a blog to break that stigma.
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