Great Eastern is going all out on the Social trail

We have to really give it to the team at Great Eastern insurance. They are doing something that no other insurance company would dare to do, go out on the PINTEREST. The new website which is especially hot with those trendy ladies among us. In one of our previous posts you might have seen one or two failed attempts at the Facebook presence. These GE guys are not afraid to try and that deserves two thumbs up for pulling it off well and getting a step closer to the customer!

http://pinterest.com/greateasternsg/

Tokio Marine's new Facebook page?

Is this Tokio Marine's tepid attempt at the social marketing on Facebook, or somebody else creating a brand page on their behalf?  


Either way would you agree that this doesn't reflect great on the brand. Interestingly enough the digital medium is still treated with a lot less caution then the traditional print medium, although the impact is potentially a lot longer lasting and a lot faster/easier to spread among your customers.